Page 4 - LBMAO - Sept-Oct 2023 - Reporter - web optimized

LETTER FROM THE VICE CHAIR

TRADE SHOWS:

A REFRESHING ESCAPE

BARBARA SCHERING

LBMAO Vice Chair
CashierPRO Retail Systems Inc., North Bay

hile the lumber and hardware industry may evoke images For small business owners and remote workers, the lines between
Wof sawmills and bustling stores, there’s a growing trend work and personal life are often blurred. Trade shows offer a chance
of professionals in this field working from the comfort of their to prioritize their well-being. By stepping away from the daily grind
home offices. In a world driven by technology and e-commerce, and engaging in a change of scenery, individuals can recharge their
these home-based experts find immense value in attending batteries and return to work with renewed energy.
trade shows dedicated to their industry. Contrary to the Leaving the office bubble to attend a trade show opens up new
conventional notion, trade shows offer unique advantages, horizons. From exploring different cities to experiencing diverse
making them an essential destination for retailers, road warrior cultures, trade shows can add a sense of adventure to a remote
sales reps, and remote lumber and hardware professionals alike. worker’s routine. This expanded perspective can infuse creativity into
While technology has enabled us to stay connected virtually, there’s their work and personal life.
no denying the power of face-to-face interactions. Although the In a world where virtual connections dominate, the allure of trade
lumber and building materials industry can be competitive, there’s shows lies in their ability to provide an enriching, tangible, and human
also a strong sense of camaraderie among its members. Trade shows experience. Trade shows offer an escape from the confines of the job,
amplify this feeling. There’s an undeniable sense of belonging when encouraging personal growth, learning, and networking that transcend
professionals from various corners of the world converge with a shared the digital realm. So, if you are wondering if trade shows are worth the
passion. Conversations over dinner, shared jokes about a particular trip, the answer might just be a refreshing and rejuvenating “yes.”
quirk of the industry, or simply the collective buzz of excitement over In conclusion, trade shows, for a lumber and building supply
a new product launch – these moments foster a sense of community professional, are not just events; they’re experiences. They’re a blend
that’s cherished by many. of learning, networking, witnessing innovation, and celebrating a
Our work habits can sometimes lead to a monotonous routine, shared passion. In a world that’s rapidly digitizing and where remote
even for retailers. Trade shows provide a change of scenery, breaking work is becoming the norm, these physical gatherings take on an
the cycle of daily tasks and offering a new perspective. Stepping away even more special significance, anchoring professionals to their
from our daily habits can reignite creativity and enthusiasm, ultimately industry’s roots while also pointing the way forward. For many, it’s the
enhancing productivity when back at the desk. perfect juxtaposition of tradition and innovation – and that’s why they
The lumber and hardware industry is all about tactile experiences. wouldn’t miss it for the world.
Trade shows provide the chance to touch, feel, and inspect the latest
materials, tools, and equipment firsthand. For remote workers and
businesses located away from the 401 corridor, trade shows become
an opportunity to engage with products in a way that virtual platforms
cannot replicate

4 LBMAO Reporter - September-October 2023 www.lbmao.on.ca