Page 9 - Nov-Dec 2023

INDUSTRY NEWS

rona meets with its affiliated “Over the past few
dealers and presents a new months, we’ve taken
many actions to make
global offer our organization stronger,
and now it’s our dealers’
turn to benefit from them.
I’m proud of our great
network, and I know we
now have what it takes
to be the best banner for
RONA inc. announced a revamped business dealer owners in Canada.
positioning, a series of new programs aimed Together, we have the
at improving the profitability of its dealers, strength, the energy, and
and a renewed brand image to support the financial resources to
the ambition of becoming the strongest increase our network’s
dealer network in the country. These footprint in Canada,” brand.
announcements were made on November 30 said Jean-Sébastien Lamoureux, Senior Vice- “RONA is a strong brand that has been
and December 1, during RONA Connexia, an President, RONA Affiliated Dealers and Public serving Canadians for nearly 85 years. With
event featuring conferences and an exclusive Affairs. this modernized brand image, we wanted to
buying show for the dealers. capitalize on this asset, all while highlighting
“Our network of affiliated dealers is an Renewing in a fast-changing market the uniqueness of our dealers and the close
integral part of RONA’s growth strategy and A new identity designed exclusively for ties they have with their communities by
a key priority for our organization. Following RONA’s affiliated dealers was announced personalizing their signage. The value of
the completion of in-depth market analysis at the event. The signage outside of the proximity, their unique history, and their
and consultations with RONA dealers, we stores and the brand elements inside were community spirit resonate with consumers,
revised our overall offer so that dealers reviewed. This new identity will promote and we wanted to maximize the impact
can dominate their markets,” said Andrew the entrepreneurial side of the dealers while of these important differentiators for the
Iacobucci, President and CEO of RONA inc. capitalizing on the notoriety of the RONA entrepreneurs in our network,” explained

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www.lbmao.on.ca LBMAO Reporter - November-December 2023 9