Page 20 - LBMAO - Sept-Oct 2023 - Reporter - web optimized
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NETWORKING WITH YOUR CUSTOMERS:                                                   TITLE SPONSOR:


        THE    2023 GOLF TOUR













           he  Echo  Valley  Golf  Club  was  the  site  of   amount of dialogue at the order deck or the   in the nosebleed section or you have taken
        Tthe final opportunity for LBMAO members   jobsite will provide. Sitting in a golf cart for 4   your  customer  to  McDonald's  for  dinner.
        to  show  off  their  skills  with  the  sticks  for   hours provides a special chance to strengthen   Either  way  you  have  spent  considerably
        2023. For the fourth time this year our 2023   relationships  with  your  customers  –  having   more  money  for  less  of  a  connection  with
        Golf Tour sponsored by Sexton opened with   fun, mixed in with a little competition, trying   your  customer.  When  I  was  a  dealer,  we
        good  weather.  We  were  lucky  to  have  only   to  do  better  on  each  hole.  The  undivided   looked at renting a box for a Leaf or Raptor
        a tiny sprinkle of liquid sunshine during the   attention  that  you  get  with  your  customers   game (12 tickets) and it was over $1000 per
        entire tour. Some of our members have taken   allows  you  to  talk  about  business  and  how   person  with  food  and  beverage.  That  was
        the opportunity to sharpen their golfing skills   your business can help grow and assist their   over six years ago, and prices have gone up
        this  summer  while  others  have  kept  busy   business in a low-key manner.    considerably.
        selling lumber and building materials.   Suppliers, you have a great opportunity to   The  LBMAO  social  events  are  a  great
           If  you  did  not  have  a  chance  to  join  the   grow the bond with your product or service by   time  all  around  for  suppliers  and  retailers.
        LBMAO golf tour this summer, you missed a   inviting retailers to any/all our tourney events.     Everyone  has  customers  who  increasingly
        terrific opportunity to meet and network with   Full disclosure: I have never been much of a   have options. Our social events are the best
        your customers in a special close-knit forum.   golfer, but the LBMAO golf tourneys made it   value you can get to build solid relationships
        Our golf outings are a special venue that puts   clear to me that the connections our suppliers   with  those  customers.  We  are  planning  to
        suppliers and customers together. Each of our   and  their  customers  make  at  our  events  are   have  four  events  in  2024.  Our  calendar
        four golf tour events happen in an area that   incredible.                of  events  will  be  posted  for  all  our  social
        is  within  driving  distance  for  you  and  your   The other thing that has been clear to me   events in 2024 soon. There is no reason that
        customers.                           is that these tourneys provide great value in   you  shouldn’t  get  a  hold  of  your  customers
           If  you  are  a  retailer  who  wants  to  bring   networking. Try taking a customer to a Maple   and  invite  them  to  have  a  great  day.  I  can’t
        their  contractor,  home  builder  or  renovator   Leaf  or  Ottawa  Senators  game.  If  you  hope   guarantee  the  weather,  but  I  can  guarantee
        customer,  it  allows  you  to  make  special   to spend less than $1000 for tickets, parking,   that both you and your customer will have a
        connections  with  those  customers  that  no   dinner, and a few drinks you are either sitting   special day.

        20  LBMAO Reporter - September-October  2023                                                 www.lbmao.on.ca
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