Page 10 - LBMAO - Reporter Jan-Feb 2023 - web optimized

Industry NEWS

Castle Growth Continues in Commercial
Division
Castle is pleased to announce a new
member location within their commercial
division (CBS). Urban Insulation Supply,
located in Casselman, Ontario is now part of
the Castle Group.
The commercial building supply business
was founded in 2019 by Gaétan & Pierrette
Dazé to service the Eastern Ontario and
Western Quebec regions. As their reputation
and customer base grew, the independent
entrepreneurs sought to expand into new
markets, adding personnel to help drive new
development. When it came time to consider
a buying group affiliation, they determined
Castle’s commercial business model was
best suited for their growth aspirations and
business objectives. from December 5-7. Over 470 attendees When we come together, expand our
“Urban Insulation endeavor’s to be the gathered in San Diego for a week of panel networks, and make efforts to learn, we can
primary source for insulation and building discussions, roundtables, networking, and better anticipate what’s next as a strong and
envelope products in Eastern Ontario and collaboration opportunities. connected independent community.”
Western Quebec. The opportunity provided “This week showed the incredible, The Summit offered content tracks for
by Castle’s commercial division takes us one forward-thinking spirit of AD’s eCommerce attendees to choose from a selection of panel
step closer to reaching that goal. ” Gaétan and marketing community,” said Caroline discussions and roundtables based on their
Dazé, Owner Ernst, Vice President, eCommerce Solutions. eCommerce and marketing interests and areas
Their move to Castle will ensure “Our sixth annual Summit was our largest yet, of expertise. The four tracks were:
competitive costing for their customers and this was the first AD Summit experience • Digital Leaders
and an expanded product assortment. The for over half of attendees. As the AD digital • Emerging Technologies
Urban Insulation team will continue to serve community grows, the eCommerce & • Product Content
as the “Building Envelope Specialist” in the Marketing Summit provides greater value for • Marketing Leaders
area, providing quality products and expert our members and suppliers.”
knowledge in both the commercial and The meeting theme, “What’s Next,” Digital leaders collaborate and network
residential building market. provided the foundation for the Summit’s Two keynote speakers shared their
“Castle is pleased to have Urban programming, educating digital and industry insights and expertise with Summit
Insulation Supply on board as part of Castle’s marketing leaders about emerging attendees. Joe Cicman, Senior Analyst from
Commercial Division and we look forward to technologies, evolving business models and Forrester, spoke about how digital leaders
supporting them as they discover their growth inspiring these leaders to anticipate the future can reorient their strategy development and
potential. ” Ken Jenkins, President & CEO
of their companies. digitize their operations through partnerships
to bring more value to customers. Dirk
digital and marketing leaders Marketing joins the Summit Beveridge, Founder of UnleashWD, presented
This year marked the first eCommerce
network and collaborate at the Summit to include marketing leaders from about the noble calling of industrial
distribution and how digital and marketing
2022 ad ecommerce & marketing the AD community. Marty McLaughlin, leaders can rethink their value propositions to
summit Chief Marketing Officer for AD, welcomed transform their businesses.
marketing attendees and described why it Additionally, members and eCommerce
made sense for eCommerce and marketing to service providers participated in structured
link up at the Summit. booth sessions to collaborate on potential
“Marketing and eCommerce leaders partnership opportunities and discuss new
will have a great impact on the direction innovations to support member business.
and success of independent distribution,” eCommerce and Marketing network members
said McLaughlin. “Digital touchpoints for also participated in organized network
customers will continue to grow and adapt sessions to discuss digital trends, best
The 2022 AD eCommerce & Marketing over time, and collaboration between practices, and common challenges.
Summit brought together digital and eCommerce and marketing teams helps The Summit wrapped up with AD leaders
marketing leaders from AD owner/members, orchestrate a consistent customer experience laying out bold, focused priorities for the year
supplier partners and eCommerce partners across all in-branch and online touchpoints. ahead.

10 LBMAO Reporter - January-February 2023 www.lbmao.on.ca