Page 10 - Jan-Feb 2024 Reporter

INDUSTRY NEWS

CASTLE NEWS had opened their second location in Colborne. offering.
Peacock Lumber, Castle members for over “Becoming part of Castle will open new
55 years, have cultivated strong relationships horizons for us in this small town. Our story
with contractors and consumers from across matters and as an independent retailer
the GTA at their Oshawa location. Owners wanting to expand our building supplies
Cara and Glen Peacock are excited to expand and hardware business, Castle offers us a
into new geography and are well-positioned professional team and the support needed yet
to service customers from across the region maintain our brand within the community.”
with their lumber, building material and Jianyong Edmund Liu. Owner
Castle Welcomes New Dealer in GTA hardware needs. With this move to Castle, the business
Castle’s momentum continues with “We believe strongly in building lasting will benefit from being a part of a major
the announcement of a new location in partnerships with our customers, as well buying group with access to a vast vendor
Milton, ON. Lumberville Co. Ltd. is the latest as our Buying Group. Our relationship with network and business tools to help support
independent LBM retailer to join the Castle Castle over the years has helped us grow continued growth. Liu is excited for the future
movement. our business, and opening a new location possibilities.
Lumberville Co., a family-owned and will make it easier for potential customers “At Castle we are dedicated to preserving
operated lumber and building materials east of Oshawa to purchase Peacock Lumber the spirit of the independent entrepreneur.
retailer, founded by Maria and Pasquale products in their area.” Cara Peacock, Owner Our business model is built on our
Mercurio Sr., opened its doors almost 40 General Manager Mathew McMullin is commitment to providing members with the
years ago. Today, their son Pasquale Jr., who excited to extend Peacock Lumber’s stellar tools they need to be successful and maintain
began working with his parents back in his reputation to Colborne and the surrounding their brand identity. It’s this unique model
adolescent years, proudly manages the area. He and his staff of professionals look that is resonating with independents across
thriving business. forward to serving the community and Canada and continues to make Castle the
The decision to transition to a buying building new relationships in the coming buying group of choice. We are pleased to
group after so many years as an independent months. welcome St-Charles Hardware to the family.”
was not an easy one. The family thoroughly “Castle’s business model is focused on the Ken Jenkins, President & CEO
deliberated this decision, considering all future success of our members. Supporting
buying groups, but in the end, felt reassured our members is what we do, so they can have Castle Giveaway Prize Winner
and confident that Castle was the right the confidence needed to take advantage of Castle congratulates Joseph Coupal of
partner for them new growth opportunities. Congratulations to Newmarket, ON, who was awarded his 60K
“Our industry is evolving and to stay Cara and Glen on the new location.” Giveaway Central winning prize at Castle
competitive we need to be focused on Wasaga Beach Building Centre. Joe has plans
efficiency, consumer experiences and Castle Grows in Northern Ontario to finish his basement and is looking forward
diversity. Castle’s support and business tools Castle continues to grow exponentially to working with the team at Castle Wasaga
help independents focus on what is most across Canada with the announcement of Beach on his home reno project!
important, making money.” Pasquale Mercurio a new member in St-
Jr., Owner Charles, Ontario. Opening
Pasquale and his team are looking forward their doors as a Castle
to the many benefits of being part of the Building Centres location,
group including the extensive vendor network St-Charles Hardware
and business support tools available to them is the latest of many
as a new Castle dealer. independent retailers to
“Castle understands the needs of the join the group.
independent retailer. We respect the Entrepreneur Jianyong
foundations that went into making their own Edmund Liu has been
brand successful. Our focus is to elevate servicing the Sudbury
that success to new levels by providing the district community for
flexibility and support they need to continue over a decade since
thriving.” Ken Jenkins, President & CEO establishing the business
Castle welcomes the Lumberville Co. to in 2010. The retail store
the family. is a well-respected local
business that currently
Ontario Castle Dealer Adds New Location offers customers an
On the heels of a new member extensive range of
announcement, Castle’s momentum building products. Liu
continues with organic growth in Ontario. The hopes to continue to
group announced January 17th that long-time grow his reach while
member Peacock Lumber in Oshawa, Ontario diversifying his product

10 LBMAO Reporter - January-February 2024 www.lbmao.on.ca