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Emergency  Services  Community  Outreach
                                                                                  program  has  also  been  supported  by  the
                                                                                  work  and  efforts  of  Trademark  Industries
                                                                                  and  their  staff.  It  is  their  small  way  of
                                                                                  helping first responders work with those in
                                                                                  the community who need assistance.
                                                                                    Things  have  changed  over  the  past  30
                                                                                  years.  The  business  has  grown  from  just
                                                                                  supplying  Ontario  based  purely  hardware
                                                                                  related retailers, to where the business now
                                                                                  covers retailers in a variety of fields – both
                                                                                  across  Canada  and  internationally.  They
                                                                                  are  still  proud  to  call  Markham  home  but
                                                                                  over  the  years  offices  have  been  opened
                                                                                  across  Canada  and  the  United  States  as
                                                                                  well  as  in  Shanghai,  Ningbo,  Shenzhen,
                                                                                  Guangdong,  Taipei,  Israel,  and  India.  They
                                                                                  have a staff of 50 who work in Canada as
                                                                                  well as an additional staff of 50 who work
                                                                                  in  their  world-wide  offices.  They  feel  that
                                                                                  having  sourcing  teams  in  the  countries
                                                                                  that  manufacture  each  line  of  products
                                                                                  helps  Trademark  be  positioned  ahead
                                                                                  of  their  competition.  They  understand
                                                                                  what  each  manufacturer’s  strengths  and
                                                                                  weakness  are  which  allows  them  to  be
                                                                                  able  to  source  unique  products  that  are
                                                                                  better quality and provide more value for
                                                                                  their  retail  customers.  This  closeness  to
                                                                                  the  manufacturing  hubs  also  allows  them
                                                                                  to  meet  tighter  time  constraints  through
                                                                                  direct imports to the destination retailer if
                                                                                  needed.
                                                                                    Being  international  does  have  some
                                                                                  challenges.  Governments  change  import,
        (summer  or  winter)  line  that  could  help   “It was an honour to be nominated, we’ve   export,  and  duty  regulations  which
        build any retailers sales. There is an entire   demonstrated notable growth in our overall   sometimes mean they must work with their
        room  at  Trademark  dedicated  to  planter   business  because  of  expanding  existing   manufacturing  vendors  and  their  retailer
        baskets, garden pots, and trays for growing   global retailers into new countries. We are   customers to find solutions. Senior Account
        plants.  For  the  spring,  fall  or  winter  they   proud to be recognized for our innovative   Manager  Errol  Suttner  has  seen  a  lot  of
        have  an  extensive  line  of  heaters  and   business  approaches”  said  Vice  President   changes to the business over the years and
        fans.  All  sorts  of  personal,  consumer  and   Shlomo Bohbot.          expects  the  coming  years  to  be  more  of
        industrial heaters and fans are available.  Trademark  Industries  work  to  help   the  same.  Online  shopping  has  changed
           Trademark  has  been  recognized  in  the   their  community  they  operate  in  and   the retail business and will impact retailing
        industry  as  an  excellent  supplier.  They   have  offices  in  as  well.  They  have   additionally in the future. Trademark feels
        were nominated in the prestigious Ontario   outreached  to  over  a  dozen  charitable   that  this  will  help  grow  their  business.
        Export  Awards  as  a  top  three  finalist  in   organizations  globally.  Recently  charitable   While  they  are  firm  on  not  selling  direct,
        the  Consumer  Products  and  Technology   donations were provided by Trademark to   they  do  manage  some  online  orders  for
        category. The Ontario Export Awards is an   underprivileged  families  and  children  in   some of their retailers, drop shipping orders
        annual event that pays tribute to the efforts   Morocco.  They also support causes in their   for the retailers’ customers. They are more
        of  Ontario  companies  that  are  successful   local communities. They have been strong   than willing to help put a program in place
        in the international market. Trademark was   supporters of the “Wear Pink to Work Day”   to help retailers build their online shopping
        evaluated by the adjudication panel along   which  is  a  fundraiser  for  the  Canadian   business.
        with  33  other  candidates  for  the  award.   Cancer  Society.  The  Markham  Fire  and   The  overall  mission  of  Trademark
        20  LBMAO Reporter - September-October 2024                                                  www.lbmao.on.ca
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