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INDUSTRY NEWS

rona news

OILERS, HABS, AND LOCAL HOCKEY TEAMS:
RONA PULLS OFF A HAT TRICK
The company, which has been supporting
Canadian hockey for over 30 years, expands
its NHL presence through new partnerships
with the Canadiens and Oilers, and gets
involved with local hockey teams
RONA inc., one of Canada’s leading
home improvement retailers operating and
servicing some 425 corporate and affiliated
stores, announces its partnership with two
Canadian NHL teams for the 2024-2025
season: the Montreal Canadiens and the
Edmonton Oilers. The company, which has
supported the Montreal Canadiens since
1993, is carrying on the tradition this year as
a major partner of the team, and as official supporting the organizations that bind our multiple Founded in 2007, the store
game co-presenter on RDS. RONA also communities together, such as the sports organizations was acquired last January by local
confirms that it will soon be launching a that unite and shape our youth. We’re proud of these entrepreneurs couple Dagg and
new sponsorship program for its employees’ initiatives that will strengthen our presence and their partner, Foss. The new owners
children’s hockey teams. increase our visibility across
“Here, hockey is more than a sport, it’s a the country,” adds Laporte
unifying force that’s part of Canada’s heritage.
RONA has a long history of involvement with BOARD CUTTING
professional hockey, but this year we decided CEREMONY TO MARK RONA
to take that commitment to another level OLDS’ GRAND OPENING
by partnering with the Edmonton Oilers, RONA inc. celebrated the
the team that thrilled hockey fans across grand opening of the RONA
the country right up to the very last minute Olds store located in Central
last season,” says Catherine Laporte, Senior Alberta. Dealer owners
Vice-President, Marketing and Customer Garth and Charmaine Dagg
Experience at RONA inc. and Sheldon Foss, joined by
The company will once again be the main leaders from RONA’s Dealers
sponsor of the Montreal hockey club’s Skills Support Team as well as Real Cedar just
Competition, slated for late February 2025. store employees, gathered naturally makes a statement.
RONA gets involved to improve access to at the store on September
sports for young Canadians 19, 2024, for the traditional Western Red Cedar has a deep, rich, natural lustre no other
To improve access to sports for youth board cutting ceremony. material can match. Its colors range from honey-yellow to a deep
and encourage them to get active, the “We believe that RONA sienna red, and will accept virtually any finishing option you want.
company will be offering financial support can help us achieve our Naturally long-lasting, and resilient to the elements, Real Cedar is
to about 85 local hockey teams in which the goals to expand our service also completely renewable and third-party certified sustainable.
children of its employees play. The selected offering to contractors, What else needs to be said?
teams will receive a sum to enable them to build loyalty among our
DIY customers, and have
purchase equipment, reduce registration a strong retail presence in
fees for certain activities and take part in the market. The company
tournaments, among other things. Players and has tools, programs and a
their families will also receive team-branded great team to support us
clothing. More details will follow about the throughout our journey 800 263 2445 1 866 778 9096
teams with which RONA will be involved. and with our growth plans,” nuforest.com realcedar.com
“We want to enable communities to build mentioned Garth Dagg,
their homes and dreams, and we do this by dealer owner, RONA Olds. Photography by Paul Warchol. Courtesy of Carney Logan Burke Architects.

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