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INDUSTRY NEWS

imagination, the BeautiTone 2025 Colour
Trends combines what we’re seeing in
fashion, design, and culture with colours
that work well together and are sure to
get Canadians excited to paint.”
The 2025 colour palette compliments
a series of emerging trends, including
“colour drenching” in which not only
walls but ceilings and furniture are
painted or selected in the same colour, in
effect “drenching” the space. This is often
used to highlight architectural features by
allowing the colour to flow uninterrupted
across surfaces.
BeautiTone's 2025 Colour of the Year
and Colour Trends palettes are available
exclusively at Home Hardware, Home
Building Centre and Home Hardware
Building Centre locations across Canada.
Midnight Flora and other colours are
available in BeautiTone's Designer,
Signature, Pure and PRO paint lines.

BeautiTone Paint and Home Products
Division
This Division of Home Hardware Stores
Limited is headquartered in Burford,
Ontario and is one of the most modern
paint manufacturing facilities in North
America. BeautiTone distributes a full
range of private label products, including
BeautiTone paints and a wide range of
aerosol and cleaning products. BeautiTone
is the #1 Canadian-owned and Canadian-
made retail paint brand, exclusively sold
at Home Hardware, Home Building Centre
and Home Hardware Building Centre
stores across Canada. BeautiTone includes
Designer, Signature, Pure, Wood-Shield,
Moody and mysterious: BeautiTone Products. “Canadians can use our 2025 PRO and specialty products. BeautiTone
unveils 2025 Colour of the Year, Midnight trend colours to create bold and striking has made top quality paints and home
Flora spaces.” products since 1980, and by providing
BeautiTone, the number one Canadian- The centrepiece of the BeautiTone expert advice and designer results, has
made and owned retail paint brand, has 2025 Colour Trends, Midnight Flora is one earned Home Hardware a reputation as
revealed its 2025 Colour of the Year, of seven stunning hues along with four Canada's Paint Experts. More information
Midnight Flora (TR25-3-3), a vivid shade supporting neutrals in the new palette, about BeautiTone and Home Hardware is
of red-purple that captivates with its including Stillness, a deep green-blue available at homehardware.ca.
magical, mysterious depth. that conjures feelings of calmness and
Midnight Flora is a deep dramatic tranquility; Bloom, a gentle earthly pink
red-purple that creates the feeling of an that is sweet, youthful, and balances
enchanting garden at twilight, invoking a the deeper tones within the palette;
moody aesthetic. and Drift, a perfectly balanced mid-tone
“Midnight Flora speaks to the blue reminiscent of a serene ocean or a
profound shift toward imagination we’re cloudless sky.
seeing in colour and design, one that “This year’s trend palette features
is shaped by a freedom of creativity,” colours inspired by fleeting moments
said Kristen Gear, Lead Design & Colour of beauty in the natural world,” said
Specialist, BeautiTone Paint and Home Gear. “Blending equal parts research and

12 LBMAO Reporter - September-October 2024 www.lbmao.on.ca