Page 10 - LBMAO - Reporter - Mar-Apr 2024 - web optimized

INDUSTRY NEWS

timber mart hosted hybrid buying show for second year in a row weston wood solutions launches
their smart forest stewardship

They Pledge to Plant and Protect 25,000 Trees
in Canada
Weston Wood Solutions, a leading
North American millwork company, is
making headlines with its latest stride
toward sustainability and environmental
responsibility through the launch of the Smart
Forest™ Stewardship initiative.
Starting in 2024, Weston Wood Solutions
is embarking upon an important journey to
plant, preserve, and protect up to 25,000 trees
across Canada in partnership with Canada's
Forest Trust Corporation (CFT), a social
enterprise that delivers climate solutions
through technology-enhanced sustainable
forestry programs.
This initiative signifies a major
foot show floor at the Toronto Congress commitment by Weston Wood Solutions
Centre. The show floor featured a wide range to uphold environmental values. "Our
of show displays and attractions, including collaboration with CFT not only allows us to
TIMBER MART’s pallet-buy area that presented contribute to greening our nation but also
a wide range of products for sale in pallet underscores our dedication to sustainable
quantities. At the centre of the floor, the business practices for the long haul," declared
TIMBER MART area encompassed hubs for all Alan Lechem, CEO of Weston Wood Solutions.
of TIMBER MART’s services and programs, At the heart of the Smart Forest™
including TIMBER MART LBM Distribution, Stewardship initiative lies Weston Wood
dealer marketing, merchandising and banner Solutions' vision of harmonizing industry
support. with nature. It serves as a testament to the
company's belief in responsible resource
About TIMBER MART management and its role in nurturing a
With over 1,000 dealers and vendors in healthier planet. "By investing in the future of
attendance, TIMBER MART hosted its national Founded in 1967, TIMBER MART is the our forests, we are investing in the future of
hybrid buying show for the second year in largest national member-owned buying our community, employees, and the planet,"
a row in mid-February, via its virtual cloud- group in Canada for the true independent Lechem emphasized.
based tradeshow platform, and at the Toronto entrepreneur. With hundreds of independent Smart Forest™ Stewardship is more
Congress Centre. building-material and hardware retailers, than just a reforestation effort; it represents
“Once again this year, we saw very strong commercial dealers and manufacturers a holistic approach to sustainable forest
attendance and support for our show thanks located in every province across the country, management and protection. The program
to the virtual convenience it offered alongside TIMBER MART provides its extensive dealer encompasses educational resources,
the member-exclusive deals and great network with a menu of competitive buying employee and community engagement, and
networking opportunities available,” said programs, comprehensive marketing services advanced technologies for monitoring and
Bernie Owens, president & CEO of TIMBER and personalized support to drive independent- nurturing forest growth. This comprehensive
MART. “The hybrid show format is proving to business success. For more information, strategy ensures the enduring health and
be a valuable and cost-effective option for visit www.timbermart.ca and www. vitality of Canada’s forest ecosystems.
dealers and vendors alike and is likely one timbermartmember.ca. Weston Wood Solutions is proud to take
that is here to stay.” a leading role in environmental stewardship
In addition to the hundreds of TIMBER within the millwork industry. Through this
MART stores in attendance, 227 vendor initiative, the company aims to inspire other
booths filled the virtual and 70,000-square- businesses to take meaningful steps toward a

10 LBMAO Reporter - March-April 2024 www.lbmao.on.ca