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INDUSTRY NEWS

health institutions.

About the RONA Foundation
The RONA Foundation is a charitable
organization created in 1998. For its 25th
anniversary, the RONA Foundation redefined
its mission, which is to improve the quality of
life of Canadians in need by revitalizing their
living environments and making it easier to
access housing. It aims to help the victims
of domestic violence and their children, low-
income families, and individuals with specific
needs or mental health issues. To find out more
about the RONA Foundation, visit its website at
https://www.ronainc.ca/en/rona-foundation.

RONA Appoints President of the Women
Empowered Business Resource
"On the
meaningful day
that is March 8, and our connection with local communities, wants to build on the heritage of the RONA
I am honored to we are reinforcing the values of proximity brand and create momentum for this beloved
announce that I and commitment that distinguish our Canadian brand.
stepped into the network," explains Catherine Laporte, Senior
role of President Vice-President, Marketing and Customer New face for RONA affiliate dealers as of mid-
of the Women Experience at RONA Inc. April
E m p o w e r e d A new visual identity intended solely for
Business Resource A major advertising campaign for RONA RONA affiliate dealers was also announced
Group at RONA. I Throughout its history, RONA has at the end of 2023, aimed at supporting
firmly believe that established itself as a trusted brand serving the organization's ambition to become the
by uniting men and Canadians. To build on this momentum, an strongest affiliate dealer network in the
women around a common mission, we can extensive advertising campaign is being rolled country. The exterior signage and interior
cultivate a more inclusive environment where out across the country on various platforms, branding elements of these stores have
every woman will thrive." - Isabelle Giguère including billboards, television, radio, the been revised to highlight the entrepreneurial
internet, as well as print and social media. spirit of RONA's independent dealers and
RONA's new advertising campaign, take advantage of the brand's reputation.
RONA's Brand Repositioning designed by Sid Lee, embodies a mindset This new identity will be rolled out in
On the eve of its 85th anniversary, RONA focused on people who love to create, uniting RONA-affiliated stores starting in mid-April.
Inc., a leader in the home renovation sector professional experts and amateur renovators.
in Canada that operates or serves some 425 It adopts an engaging and entertaining tone, About RONA inc.
corporate and affiliated stores under various encouraging conversation while remaining RONA inc. is one of Canada’s leading home
banners, mainly RONA, is striking hard with an refreshing and philosophical, without taking improvement retailers and is headquartered in
ambitious brand repositioning for its flagship itself too seriously. Boucherville, Québec. The RONA inc. network
operates or services some 425 corporate and
brand: RONA. The iconic brand will return to affiliated dealer stores under the RONA+, RONA,
its essence by building on its entrepreneurial RONA+ Expands Réno-Dépôt, and Dick’s Lumber banners. With a
DNA and putting the RONA brand back at On February 29, RONA reached an long and rich history, RONA inc. has supported
the centre of all its marketing offensives. important milestone with the opening Canadians in their home improvement and
The creative platform will oversee several ceremonies of the last Lowe's stores construction projects since 1939. To achieve
marketing initiatives, including a major converted to the RONA+ banner, marking the this, the company relies on a team of 22,000
advertising campaign, the expansion of the end of the Lowe's banner in Canada as well as employees, to whom it strives to provide
new RONA+ brand, a renewed visual identity the increased presence of the RONA brand in an inclusive workplace where everyone is
for RONA affiliate dealers and the launch of a Canada. Thanks to the success of RONA+, this invited to contribute. RONA inc. is one of the
new reality TV show in Québec. brand will be the subject of a pilot project in Montréal region’s Top Employers since 2021.
"This is the most significant repositioning Quebec with the conversion of the Réno- As a result of its ongoing efforts in sustainable
of the RONA brand in the past two decades. Dépôt in Hull to the RONA+ banner in the development, the company is recognized as
We are refocusing our marketing around first phase, followed by the conversions of one of Canada’s Greenest Employers. To learn
RONA, placing this brand, which has 85 years the Réno-Dépôt stores in Sherbrooke and more about the company, visit the website
of history and trust, at the center of our Charlemagne later this spring, paving the way www.ronainc.ca.
efforts. By highlighting our commitment to for the upcoming arrival of this new brand in
our customers, the uniqueness of our stores Quebec. As part of this process, the company

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