Page 12 - Nov-Dec 2019 - Reporter

Industry NEWS

masonlift and atlas polar combine about quality, so partnering with MasonLift canada's winning home
the best of canada with the best to create the sole distributor in BC for improvement retailers honoured
HIAB, Moffett, and Multilift brands was the
of the west to create a new perfect relationship. Our new relationship at hardlines gala
corporate venture with MasonLift, the most reputable and
experienced forklift equipment company
in British Columbia, is equally smart, logical
and practical.”
MasonLift Ltd. will continue to provide
sales, rentals, and certified, factory-trained
service to forklift customers in British
Columbia through its 10 service centres and
will provide certified service for the HIAB
brands. ML-Truck-Equipment will specialize
MasonLift Ltd, the BC industry leader in in truck-mounted equipment and will be the
forklift sales and service, has partnered with sole authorized dealer for HIAB, Moffett,
Atlas Polar Company Ltd to create a new and Multilift in British Columbia.
authorized sales and service dealer network
for HIAB cranes, Moffett forklifts, and About MasonLift
Multilift Hooklifts in British Columbia. The MasonLift is a Canadian-owned industry
new company, ML-Truck Equipment Ltd., will leader with 10 service centres and over 70
launch December 11, 2019. The company highly skilled, certified technicians in British
will be based in Abbotsford and supported Columbia. It has the largest forklift rental
by MasonLift service locations across the fleet in Western Canada, and carries top of the
province. line new and used forklift equipment, as well
Creating a new venture to sell and as a service fleet, short and long-term rentals,
service truck-mounted equipment in BC parts, guaranteed maintenance packages
was a natural for these two highly respected and operator training programs. MasonLift Best Young Retailer - Rebecca Wichers-Schreur,
companies. They share a passion and is the authorized dealer for Toyota, Kalmar, Wood Works of Renfrew
commitment to quality and customer Load Lifter and Ottawa brands. For more
service that is unsurpassed, a result information, please visit www.masonlift.com Suppliers and retailers from across Canada
of expertise and experience built over gathered on November 13th to honour the
more than 70-years and nearly 80-years About Atlas Polar retail home improvement industry’s best
respectively. ML-Truck Equipment will Established in 1938, Atlas Polar is a hardware and building supply retailers. The
provide the region not only with these Canadian-owned company specializing occasion was the 2019 Outstanding Retailer
highly regarded brands, but also the in truck-mounted materials handling Awards Gala Dinner, which marked the end
certified service network to support them. equipment. It introduced the first truck- of day one of the 24th Annual Hardlines
MasonLift President Roger Sutton said, mounted articulated hydraulic crane to Conference at the world-class Kingbridge
“MasonLift is proud to partner with Atlas Canada in 1953, and has since been the Centre in King City, Ontario.
Polar to launch this new business. Offering sole distributor in Canada for HIAB® Delegates at the Hardlines Conference
specialized truck-mounted equipment sales cranes, Moffett® forklifts and Multilift® joined leaders from the retail chains, co-
and service here is a great way to meet hooklifts. The company also manufactures ops and buying groups who attended the
every customer’s needs. With over 150 years innovative equipment including Hydrorake®, Gala Dinner to honour their members and
of joint industry experience behind us, no Hydrobrush® and StopLog Lifter™ systems fellow retailers. Dealers from across the
one will be better placed to provide it.” and Polar Racks™ for hydroelectric dams and country were celebrated in eight categories
HIAB is a global leader in truck-mounted municipal waterways, Mixveyor® concrete covering the range of hardware and home
equipment. HIAB cranes, Moffett Forklifts, conveyors, and HiVOLT™ Alert systems. Atlas improvement retailing formats, including
and Multilift Hooklifts are #1 in Canada and Polar is committed to improving the safety, a brand-new category that recognizes the
can be found hard at work in almost every productivity, and profitability of its customers. entrepreneurial spirit that is at the core of
industry and challenging condition. Their Its national sales and service network is #1 this industry.
patented, innovative features are renowned in Canada. For more information, please visit
for improving productivity, profitability, long www.atlaspolar.com This year’s winners are:
life, ease of use and they have the highest • Best Hardware Store, any size - Windsor
resale value in the marketplace. Home Hardware, Windsor, NS, Jeff
“Atlas Polar introduced the first Redden, Owner;
articulated truck-mounted crane to Canada • Best Building Supply or Home Centre
– a HIAB – in 1953, and never looked back”, under 15,000 sq ft - Norquay Co-operative
said Bob Parr, President. “For us, it’s all Association Ltd, Norquay, SK, Justin
12 LBMAO Reporter - November-December 2019 www.lbmao.on.ca