Page 12 - Jan Feb 20 Reporter

Industry NEWS

BMR GROUP IS INVITING CANADIANS TO Oranje, to develop some short funny video builders. We are always looking for ways
RELEASE THEIR POTENTIAL! clips to be widely posted on social media. to help our customers build better and
develop quality, compliant solutions for
• The first video presents the driver every project,” said Shawn Pilon, Marketing
position, one of the job categories most Manager at Nicholson and Cates. “We know
affected by the shortage. our current customers will love working with
• The second video presents the HydroGap® and we are excited to introduce
salesperson position, for which we are HydroGap to the Ontario market to allow
seeking hundreds of employees for the for more efficient and durable building
290 BMR stores across the country.
BMR Group is thrilled to launch its new • The third video also presents the practices.”
employer brand under the slogan Release salesperson position, but this time targets In addition to superior drainage
Your Potential. Having experienced retirees who we invite to come and work performance, HydroGap® offers an
significant growth over the past few years, in stores for however many hours they unmatched system warranty that
BMR Group is using this campaign to acquire wish! guarantees quality and performance for
the most effective tools to attract new talent 15 years. HydroGap® has also achieved
to its ranks and continue its rise. About BMR Group Inc. certification by the Canadian Construction
BMR Group is a subsidiary of La Coop Materials Centre (CCMC) for housewrap
Standout features highlighted fédérée that includes more than 300 home standards. HydroGap® offers a way for
In collaboration with the marketing firm renovation centres and hardware stores in builders to differentiate their projects in
HRM, BMR Group surveyed its employees to Quebec, Ontario and the Maritime provinces. the market, by allowing them to provide a
pinpoint what made it stand out in the job BMR Group and its members make an superior protection system and peace-of-
market. The key strengths of BMR Group as estimated $1.3 billion in annual retail sales mind for home and building owners.
an employer quickly emerged and naturally and employ nearly 8,000 people in bannered Benjamin Obdyke recognizes the
led to the creation of the slogan Release stores. BMR Group is the first major Quebec growing need for protection against
Your Potential, which embodies the value player in the hardware industry and operates extreme weather conditions as well as the
under the BMR, La Shop BMR, Agrizone, Potvin
the company places in autonomy, its human- & Bouchard and Country Stores banners. need to address changing building codes
centred culture and the real opportunities to and practices. Products like HydroGap®
see one’s career advance at BMR. continue to become more important within
BENJAMIN OBDYKE INTRODUCES the marketplace. As the need for new
1,100 positions to be filled in the spring
BMR has not escaped the challenges FLAGSHIP HYDROGAP® DRAINABLE code requirements is being recognized
brought on by the labour shortage affecting HOUSEWRAP TO CANADA throughout Canada, Benjamin Obdyke
the country in recent years. Many stores face prioritizes improved recommendations
staff shortages and some job categories for drainable housewraps in their technical
are a source of real frustration for dealers. bulletins and installation guides.
Delivery truck drivers are a case in point HydroGap® will be available through
and are now a scarce commodity on the Benjamin Obdyke, Inc., recognized for its Nicholson and Cates Limited starting
market. Just a few weeks away from a large line of high performance roof and wall January 2020. For more information about
recruitment drive to fill 1,100 positions in products including Roll Vent, Cedar Breather HydroGap® or other Benjamin Obdyke
its network in the lead up to the hardware and Slicker® Rainscreen, recently introduced products, please visit benjaminobdyke.com
industry’s peak period in the spring, the its flagship product, HydroGap® drainable or niccates.com.
launch of this employer brand makes perfect housewrap, to Ontario. Designed for custom About Nicholson and Cates Limited
sense. residential homebuilders and large volume Based in Burlington, Ontario Nicholson and
“The labour shortage directly impacts production projects, HydroGap® will be Cates is family owned and has serviced the
our dealers’ operations. Some of them have available through Nicholson and Cates siding, decking and lumber materials market
even had to reduce their operating hours Limited. in Ontario for over 85 years.
due to a lack of staff. Our employer image HydroGap® Drainable Housewrap is the
will therefore be used for hiring at the best performing drainable housewrap on the About Benjamin Obdyke
head office and in our warehouses, and for market. Available in 5-foot by 100-foot rolls, Since 1868, Benjamin Obdyke has been
supporting our dealers in their recruitment HydroGap provides true drainage versus helping architects, builders and contractors in
process across the country,” said BMR other housewraps. HydroGap allows water the United States and Canada Build Better™
Group’s Vice-President of Human Resources, to drain away from the wall in seconds, by developing and adding new advances to
its product line. Benjamin Obdyke develops,
Marc Gauthier. eliminating the propensity for water to go sources, markets and sells proprietary roof
Funny video clips to fill high-demand into thousands of nail holes, flashing details and wall products that improve the building
positions and other penetration points to cause envelope and the performance of other
building materials for the new construction,
To draw in job seekers, BMR Group damage. repair and remodel markets. For more
teamed up with the production agency, “Speed of installation is absolutely information, visit www.benjaminobdyke.com.
crucial for production and new home
12 LBMAO Reporter - January-February 2020 www.lbmao.on.ca