Page 10 - Jan Feb 20 Reporter

Industry NEWS

afa appointments wealth of experience in brand consolidation AFA’s culture will help to continue success
and management, as well as nearly a decade not only for the company as a whole, but
of experience within the AFA organization for its customers and suppliers for years to
itself. His involvement with the Eastern come.
Allied Division over the years lends him
additional expertise that will provide unique About AFA Forest Products Inc.
insight and in depth industry knowledge to AFA Forest Products Inc. is one of Canada’s
all of AFA’s future marketing endeavours. leading lumber and allied product distributors
All company-wide marketing initiatives and with over four decades in the distribution
related strategic planning and processes will and logistics industries. AFA takes pride in its
be implemented under George’s direction position in the market as a bilingual, diversified
and authority. Canadian company that is committed to
unmatched service and the pursuit of product
New Director of Strategic Development The position of Director of Marketing innovation.
AFA Forest Products Inc. is pleased to has been forged as a means to standardize
announce that Angelo Campagna, current and unify AFA Forest Product Inc.’s castle news
Division Manager at the Bolton, Ontario growing national presence in the Canadian
location, will be moving into a new role as lumber and building supply distribution
the Director of Strategic Development for marketplace across all 13 branch locations.
AFA Forest Products Inc. effective January Other objectives for this role include the
1st, 2020. development of innovative campaigns to
Angelo first joined the AFA Family in increase product sales and strengthen new
2016 and has consistently demonstrated and existing customer relations.
high-performance and a customer- Mr. McCart will be ensuring brand Castle’s Support for the Quebec
centric approach to doing business. consistency as well as the establishment of Independent Grows
The rich spectrum of Angelo’s expertise a unified national message throughout the Castle has announced that Richard
in the building and forest product entire company, from coast to coast. While Hamel will join their Business Development
industries brings exciting potential for the the implementation of standardization and Team in the
organization in his new role and beyond. consistency is a key objective in this role, Eastern Quebec
Angelo’s new role as Director of Strategic AFA remains committed to maintaining a and Northern New
Development will involve the overseeing of localized tone unique to each of the regions. Brunswick Region.
strategic projects that drive profitability for Richard, who
the company including the development of New Division Manager at Bolton, Ontario brings extensive
planning processes, product optimization, location. experience to this
product knowledge enrichment and more. AFA Forest Products Inc. is pleased to role, has spent
Angelo will also be responsible for the announce that Mark Henriques, current his entire career
development and implementation of Sales Manager at the Bolton, Ontario in the building
education courses for AFA employees - location, will be moving into a new role as supply industry.
part of a larger objective to strengthen and the Division Manager at this same location As the region
unify AFA’s national presence through both effective January 1st, 2020. continues to grow,
product knowledge and corporate-wide Having joined the AFA Family in 2018, Richard will share
adaptation to changing industry market Mark immediately demonstrated a the responsibilities with Castle’s current
trends moving forward. consistent ability to mentor, lead and inspire Business Development Manager in this
These initiatives will help AFA Forest within the greater organization. His new territory.
Products Inc. to focus on strengthening role will include the overseeing of the day This hire further solidifies Castle’s
account relations while ensuring proper to day, branch-level sales and operations in commitment to its membership in Quebec
product and sales alignment and consistent Bolton as well as effectively driving sales, and Northern New Brunswick, and the
delivery of industry-leading service for our increasing branch-level product knowledge addition of Richard will enhance the
customers at all 13 locations across Canada. among all staff, and enriching account opportunity in this dynamic and flourishing
relations. market.
New Director of Marketing for National Mark’s move into this new position is
Brand a growth-focused one that directly aligns Castle expands in Western Canada
Effective January 1st, 2020, AFA Forest with AFA Forest Product Inc.’s long-term Castle continues to grow their
Product Inc.’s Director of Eastern Allied, objectives to ensure the right resources membership in Western Canada with the
George McCart, will be assuming the newly are in the right locations in order to help announcement today of their newest
created role within the company as Director maximize operation efficiencies and member location in Thorsby, Alberta.
of Marketing. increase overall sales. Mark’s contribution to Ruhr Valley Lumber will proudly serve the
George brings with him to his new role a
10 LBMAO Reporter - January-February 2020 www.lbmao.on.ca