Page 18 - Mar-Apr-2020 - Reporter

"You tell us what meat cutters, welders, horse groomers
"You tell us what meat cutters, welders, horse groomers
and hot tub installers have in common!"
and hot tub installers have in common!"

has reached a
has reached a

Milestone
Milestone

he world of software development enhancements and add-on suggestions.
he world of software development
enhancements and add-on suggestions.
Tand integration is as competitive and As we all know on the sales side, add-on
Tand integration is as competitive and
As we all know on the sales side, add-on
challenging as any sector in the economy. sales helps to improve profitability; and
challenging as any sector in the economy.
sales helps to improve profitability; and
First, you need a reason to develop the showing the customer how the “what
First, you need a reason to develop the
showing the customer how the “what
solution to a need. ifs” can enhance the look of the deck will
solution to a need.
ifs” can enhance the look of the deck will
On February 18, 1994, Braven increase sales.
18,
increase sales.
1994,
On
Braven
February
"On February 18, 1994, Braven
Blackwell and one other programmer "On February 18, 1994, Braven The challenge for the lumber yard was
The challenge for the lumber yard was
Blackwell and one other programmer
started the business working from the Blackwell and one other how to efficiently and accurately design
started the business working from the
how to efficiently and accurately design
Blackwell and one other
basement of his home. The company and estimate the cost of the materials.
basement of his home. The company
and estimate the cost of the materials.
programmer started the
based in Spruce Grove, Alberta soon programmer started the Braven, having worked in the lumber yard
based in Spruce Grove, Alberta soon
Braven, having worked in the lumber yard
found that the need to efficiently do business working from the doing estimates manually, also had a a
doing estimates manually, also had
found that the need to efficiently do
design and estimates was beyond his business working from the background in software development. As
design and estimates was beyond his
background in software development. As
basement of his home...now
expectations. The lumber yards he was basement of his home...now did many entrepreneurs before and after
did many entrepreneurs before and after
expectations. The lumber yards he was
marketing to in Alberta couldn’t get him, he spent hours in working out the
him, he spent hours in working out the
marketing to in Alberta couldn’t get
the company has 20 employees
the needed software and training fast the company has 20 employees software requirements: how to integrate
software requirements: how to integrate
the needed software and training fast
enough. and they market their software the sku’s from the customers’ database
and they market their software
enough.
the sku’s from the customers’ database
Braven was familiar with estimating to facilitate easy integration from the
to facilitate easy integration from the
Braven was familiar with estimating
program across Canada and into
as he was a store manager in a lumber program across Canada and into POS system to the Seljax deck design
POS system to the Seljax deck design
as he was a store manager in a lumber
yard when he was younger. Recognizing the United States." software; plus the challenge of obtaining
yard when he was younger. Recognizing
the United States."
software; plus the challenge of obtaining
the need to simplify and efficiently do financing and additional employees to
financing and additional employees to
the need to simplify and efficiently do
estimates for customers to build decks, help programming.
help programming.
estimates for customers to build decks,
he formed Seljax. He also recognized The economy at the time was
he formed Seljax. He also recognized
The economy at the time was
that as well that a solution was needed booming. Householders were buying
booming. Householders were buying
that as well that a solution was needed
to generate sales with productivity new and resale properties and enhancing
new and resale properties and enhancing
to generate sales with productivity
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18 LBMAO Reporter - March-April 2020
18 LBMAO Reporter - March-April 2020 www.lbmao.on.ca