Page 12 - LBMAO - May-Jun 2020 REPORTER - web optimized

Industry NEWS
Message from the PRESIDENT Message from the PRESIDENT

embassy ceilings inc. partners orgill utilizes technology to set appointments with vendors to discuss
our industry remains strong
with alexandria moulding for provide customers with e-volution their product lines, product trends and more, our industry remains strong
according to Jeff Curler, Orgill’s senior vice
distribution in canada in fall buying event president of purchasing.
“This new technology is going to make
it easy for our customers to tap into all the
buying opportunities they have come to
expect from our Dealer Markets but in a
more deliberative fashion and while not
having to travel or leave their businesses,”
Curler says. “We are currently working with
our vendor partners to help them get their
Orgill has outlined how it will utilize state- individual areas prepared for the event
of-the-art technology to offer its customers
david campbell his edition of the Reporter magazine focuses The rent relief program has not been helpful as david campbell his edition of the Reporter magazine focuses The rent relief program has not been helpful as
and to ensure that our customers have a
On May 1, 2020 Alexis Boulanger, President
a truly unique online buying experience this
seamless experience using the e-Volution
and CEO of Embassy Ceilings Inc., and
LBMAO President Tprimarily on the impact of the COVID-19 most landlords do not wish to pay the 25% cost, LBMAO President Tprimarily on the impact of the COVID-19 most landlords do not wish to pay the 25% cost,
fall following the company’s decision to
Pandemic on our members, as well as on the
understanding their costs need to be covered as well.
Cynthia Seguin, General Manager of cancel its traditional Dealer Market in the platform.” Pandemic on our members, as well as on the understanding their costs need to be covered as well.
Association itself.
While the Online Buying Event itself is
Alexandria Moulding were pleased to wake of the COVID-19 outbreak. Obtaining PPE equipment at a reasonable cost has Association itself. Obtaining PPE equipment at a reasonable cost has
been a sore issue and there is a noticeable indication
Having interviewed several of our retail and
announce that an agreement in principle In the first week of June, Orgill live during a two-week window, Orgill will Having interviewed several of our retail and been a sore issue and there is a noticeable indication
of price gouging and mismanagement of the supply
supplier members, I have come to the conclusion
has been reached between the two announced further details about its use the broad reach of its field sales team supplier members, I have come to the conclusion of price gouging and mismanagement of the supply
that, for the most part, our sector has not had the
chain by government in this important category.
organizations for the distribution of e-Volution Fall Online Buying Event, which to help ensure that retailers are prepared to that, for the most part, our sector has not had the chain by government in this important category.
severe decline on sales and cash flows as other
There has been a major increase in online
Embassy Ceilings to the Canadian retail will make it possible for its entire retail get the most out of the event. ordering severe decline on sales and cash flows as other There has been a major increase in online ordering
for those members offering this service and this will
sectors, such as clothing and footwear. As well, those
building supply network. customer base to take advantage of “During the two weeks prior to the actual sectors, such as clothing and footwear. As well, those for those members offering this service and this will
social and sports sectors such as minor hockey, soccer
probably continue.
“We are convinced that the combination promotional buying opportunities, shop for Online Buying Event (Aug 10-23), we have social and sports sectors such as minor hockey, soccer probably continue.
The virtual trade shows being introduced by our
and other sporting endeavors have been devastated
of Embassy’s innovative product and seasonal merchandise and browse through another two-week window where our sales and other sporting endeavors have been devastated The virtual trade shows being introduced by our
with chances of getting back to any type of normalcy
buying group members will have an impact on how
Alexandria Moulding’s excellent level of thousands of new products without ever team will be helping retailers prepare for with chances of getting back to any type of normalcy buying group members will have an impact on how
over the summer being very doubtful. Hundreds of
the e-Volution buying window,” Moore says.
service will be of great benefit to all of our having to leave their stores. future networking, buying and learning is conducted over the summer being very doubtful. Hundreds of future networking, buying and learning is conducted
“This will be key to helping our customers
customers.” stated Alexis Boulanger. thousands of people in these groups by moving away from a face to face platform. thousands of people in these groups by moving away from a face to face platform.
“We know there is no way for us to
Most of our members are weathering the situation
"There has been a are experiencing a long period of lay
“Alexandria Moulding is committed to replicate the entire experience of attending have a successful experience with the "There has been a are experiencing a long period of lay Most of our members are weathering the situation
off and will need support from the
with some challenges on revenues, dependent on
successfully distribute Embassy Ceilings to our Dealer Market in person in any kind of e-Volution event, and with more than 400 major increase in off and will need support from the with some challenges on revenues, dependent on
major increase in
government to provide the basics in
their location. Traditionally at this time of year, the
our customer base, providing best in class virtual way,” says Boyden Moore, Orgill’s sales representatives ready to help walk our government to provide the basics in their location. Traditionally at this time of year, the
life. So, from that respect we should
LBMAO would be hosting several events, such as
online ordering for
service, on-time delivery with our 100% fill president and CEO. “In talking with many customers through the experience, we feel online ordering for life. So, from that respect we should LBMAO would be hosting several events, such as
we are up to the task.” Ride” but, with
rate” stated Cynthia Seguin. feel lucky we work in this industry. golf tournaments and the “Cool Car those members feel lucky we work in this industry. golf tournaments and the “Cool Car Ride” but, with
those members
of our customers about this, we challenged
the pandemic in full swing, this has had a negative
To summarize the interviews, it
Embassy Ceilings offer an innovative our team to develop an online buying event During this preparation period, Orgill’s To summarize the interviews, it the pandemic in full swing, this has had a negative
is interesting to note some of the
impact on the Association cash flow. We have taken
offering this
contemporary style ceiling system; a that could efficiently deliver the buying sales representatives will be able to help offering this is interesting to note some of the impact on the Association cash flow. We have taken
advantage of the programs offered by the federal
common threads experienced by
sustainable formula with a sleek design opportunities for which our dealer markets customers identify buying specials, set common threads experienced by advantage of the programs offered by the federal
government on wage subsidies and loan programs.
service and this will the owners and managers of these
that will last over time. This ceiling has an are so well known. This new interactive appointments with vendors and prepare a service and this will the owners and managers of these government on wage subsidies and loan programs.
plan in advance for when the buying window
probably continue."
upscale look at an affordable price! businesses: This should help us move through the summer probably continue." businesses: This should help us move through the summer
platform in which our sales team and
months and into our membership renewal period.
Most all agreed that response
“We are very excited about expanding vendors can work with our customers is opens. Most all agreed that response months and into our membership renewal period.
We have seen an increase in member usage of
from both federal and provincial
our product line with Embassy Ceilings” Orgill’s e-Volution, and will help us create an In many ways, the e-Volution Fall Online from both federal and provincial We have seen an increase in member usage of
governments in addressing the financial and social
our online training programs, with the new “Driver
said Donna Gerrits, Vice President of Sales & even better Dealer Market experience in the Buying Event is a testament to how Orgill is governments in addressing the financial and social our online training programs, with the new “Driver
needs of the citizens of this province was good with a
harnessing technology to provide solutions
Marketing Canada for Alexandria Mouldings. future.” Training Modules” being used by several of our needs of the citizens of this province was good with a Training Modules” being used by several of our
member businesses with very positive comments
few areas of suggested improvement.
“We carefully choose our product lines and The e-Volution Fall Online Buying Event for its customers. Other examples of Orgill’s few areas of suggested improvement. member businesses with very positive comments
on the outcome of
tech-focusedtraining support
It was generally felt that the provincial
work diligently to create true partnerships will take place during a two-week window, recentthis important solutions include It was generally felt that the provincial on the outcome of this important training support
service.
government did not necessarily need to close
with our customers by providing them running from Aug 24th through Sep 4th. the rollout of its BrandBase™ marketing government did not necessarily need to close service.
There is no question that once this pandemic is
down all construction and instead should have
with the finest products, training, product During this time, retailers will be able to program; an industry-leading Integrated down all construction and instead should have There is no question that once this pandemic is
over we will all conduct our lives, both personally and
implemented a very stringent health and safety policy
knowledge and service in the industry.” access the event through Orgill.com (or eCommerce and Product Data program; and implemented a very stringent health and safety policy over we will all conduct our lives, both personally and
if they stayed open; as well, a more regional approach
more recently, its next-generation loyalty
Alexandria Moulding services the North Orgill.ca in Canada). professionally, in a much different manner - hopefully if they stayed open; as well, a more regional approach professionally, in a much different manner - hopefully
could have been taken.
American market from coast-to-coast. The Through the e-Volution for the good. program FanBuilder™. could have been taken. for the good.
platform,
Building permits should have been issued
We wish all of our members every success in
company’s customer base includes retail retailers can easily browse through a “Our mission is to help our customers be Building permits should have been issued We wish all of our members every success in
throughout the pandemic period as they usually take
getting through this unprecedented time for our
chain stores, lumberyards, buying groups, variety of buying opportunities, including: successful,” Moore says. “While this simple throughout the pandemic period as they usually take getting through this unprecedented time for our
several months to see them implemented.
business and our families.
wholesalers, industrial clients, as well as warehouse items and pallet specials, Door premise hasn’t changed, we realize that several months to see them implemented. business and our families.
Extension of the wage subsidy will have to be
exporters. For more information, visit www. Buster Booking, drop-ship event specials technology is a growing part of how we go Extension of the wage subsidy will have to be
addressed as the recovery period will extend into the
alexmo.com or contact Donna Gerrits from Orgill vendors, and a Fall Spotlight area about achieving this mission. I think when addressed as the recovery period will extend into the
fall.
directly at dgerrits@alexmo.com with a range of other buying and booking you look at the programs we are rolling out fall.
and the efforts we are undertaking to live
opportunities. up to our mission, you will see technology
Additionally, retailers will also be able playing an increasingly important role.”
to visit vendors’ “online booths” and even
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12 LBMAO Reporter - May-June 2020