Page 8 - D18386 - LBMAO - Reporter - July-August 2022 - web optimized

Insurance UPDATE

translating financial literacy for a

multilingual workforce

n 2021, individuals downloaded apps 230 billion
HUB INTERNATIONAL Itimes. In the same year, Canadians spent about 1. In-depth access to benefits information.
Employees should be able quickly access
LIMITED 4.5 hours a day on mobile apps, using their phones information, such as co-pay requirements for
to order lunch, bank, message their friends, watch dental procedures. A benefit app should provide
cat videos...and access their employee benefits. access to reference documents and videos and
webinars that offer in-depth details on specific
The trend matters to employers: More than 40% benefits programs.
of workers plan to leave their jobs in the next 12 2. Information on and promotion of differentiating
months, and more than one-third say benefits. A mobile app needs to highlight
benefits is the top reason they stay benefits that differentiate an organization —
"It's already or leave a job. That gives benefits extensive wellness programs or assistance
difficult to get all technology and mobile apps a large in managing debt, for example — and show
role in recruiting and retention. employees how to access them.
employees to save The reason is straightforward: 3. Simplify enrolment. Instructions on a benefits
for retirement; Mobile apps have become a primary app will increase engagement and a link to
channel for organizational and enrolment will increase engagement even more
and the task is employee interactions. Employee as digital enrolment limits paperwork and makes
made harder when benefits technology allows the process easier and faster. Documentation
companies to improve employee is important in making digital enrolment work:
some employees awareness and engagement in The app should include definitions for common
programs and spotlight lesser- benefits terminology, such as “eligibility,”
speak a different known perks. That engagement “ancillary benefits,” and “pre-tax deductions.”
language or grew and awareness are key to keeping 4. Easy access to contacts. A good benefits app
workers satisfied with their benefits has easily accessible contact information
up in a different experience. for insurance carriers, vendor partners, care
culture. Here's why providers and others. The information should
Improving via employee benefits include phone numbers, websites, email
it's important to technology addresses and links to portals where employees
provide inclusive, Perhaps the main advantage to can obtain specific information or get help. Also,
mobile benefit apps is that they the app should have lists of telehealth providers
multilingual provide all benefit information in and links to appointment portals.
financial and a single location on employees’ 5. Regular communications with workers.
mobile devices. This saves them Benefits apps should provide employees with
retirement time and effort to simply find the information about upcoming benefits enrolment
education for your benefits they need. and share information about employee benefits
However, it’s not as simple as at regular intervals. Apps can also be leveraged
employees." building a mobile app and making it for employee communications on COVID-19
available: With hundreds of details, protocols and resources.
coverage limits and categories
of benefits, an effective app needs to display Contact HUB International’s employee benefit
information employees need about their benefits specialists to learn more about mobile benefits apps
clearly and effectively. or any other aspect of employee benefits program
Here are five things that effective employee planning and management.
benefits mobile apps have in common:

8 LBMAO Reporter - July-August 2022 www.lbmao.on.ca