Page 13 - Nov-Dec 2020 Reporter

Industry NEWS

news from castle and knew it was time to consider access to a wider range of products
their options. After learning and give them a more competitive
more about Castle, they knew advantage.
their business was a good fit and “Being an entrepreneur is
could continue to grow and stay challenging. Independents aligned
independent. with banners or brands that do not
“What I like best about the support their individual needs will
Castle business model is that continue to face challenges. Castle
Castle is focused on putting the has nearly six decades of absolute
Castle Announces Exclusive Partnership with Rendoodle member first and contributing to commitment to Independents
Castle Building Centres Group Ltd. announced their my future success. My plan is to in the home improvement
exclusive partnership with Rendoodle, Canada’s first and only continue growing my business, so segment. Our members are the
full-service platform and the future of home improvement. I need to be part of a buying group most profitable in the industry.
The Rendoodle virtual marketplace connects retailers and that will support and enable my We welcome D.F Rouleau to the
industry experts with consumers to help them plan and growth.” Valérie Potvin, Owner Castle family.” Ken Jenkins, Castle
execute their home improvement projects with ease. D.F. Rouleau’s move to Castle President
Castle’s partnership with Rendoodle gives Castle members will enable them to offer customers
access to this exclusive technology platform and the
advantage of joining the Rendoodle marketplace as the home
improvement retailer of choice. Together with Rendoodle,
Castle will build a sustainable online community of Castle
retailers, leading manufacturers and reputable certified
contractors. The marketplace offers a plethora of benefits to
their members including access to extensive online exposure,
project leads, increased sales potential and access to a
certified installer listing.
Consumers looking for peace of mind during renovations
and home improvement projects have a new hub for large
and small renovations, repairs and upgrades. Rendoodle is a
virtual home improvement marketplace backed by national
brand suppliers and their local Castle location.
The partnership between Castle Building Centres and
Rendoodle empowers consumers to feel assured their
projects are being completed by contractors with quality
products. Consumers also have the peace of mind knowing
Rendoodle contractors are monitored to ensure they meet
stringent certifying criteria.
Together with the exclusive Castle Building Centres Group
partnership, Rendoodle has a national footprint and a strong
framework to support local businesses. The platform provides
consumers with everything they need to turn their home
renovation doodles into reality together with their local Castle
location.
Castle Growth Continues in the Province of Quebec
Castle’s focus on supporting the independent LBM
retailer continues to impact all areas of Canada, including
the province of Quebec where they announced a new Castle
location. D.F. Rouleau located in historic Les Hauteurs, QC will
open their doors as Castle Centre de Rénovation.
The business has been a staple in the community for
almost 100 years and was purchased in 2014 by young and
energetic entrepreneur Valérie Potvin. Valérie has cultivated
her own unique brand of service in the community. She
has worked diligently to successfully grow and expand the
business over the past 6 years to include lumber, building
materials and hardware.
Valérie and her husband Samuel were frustrated with their
former group. They were not getting the support they needed

www.lbmao.on.ca LBMAO Reporter - November-December 2020 13