Page 20 - Mar-Apr 23 Reporter

If your business does not provide these delivery information so that customers can store branch extension, rather than replacing
services, your customers may be willing to now receive accurate delivery time updates. in-person and phone orders. An ecommerce
look elsewhere. This can free up existing staff for sales and site enables prospective customers to find
What are some of the benefits of investing quoting. and order your products with ease.
in E-commerce? Some of the immediate Another area of benefit of e-commerce is
benefits, according to Brad at TOOLBX, visibility. You can put your business in front How do I start?
include improving the customer experience of prospective buyers who are searching The key to a successful E-commerce
with simple online ordering. Your customer for the products you are selling. Almost 90 introduction starts with determining what
has flexibility to order outside of the store percent of customers read a local business’ you want to achieve. According to Brad
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hours. It also helps increase customer online reviews before they commit to buying Cumiskey at TOOLBX you need decide if
retention with value-added services. Previous a product, and 81 percent of customers you are trying to acquire new customers
and growing your customer base or are you
trying to improve customer service to your
Almost 90 percent of customers read a local business’ online reviews before they commit to existing clients with more services available.
Do you want existing customers to manage
buying a product, and 81 percent of customers conduct on online research about products they their account online? Growing your customer
have considered buying before making a big purchase base is always desirable but it needs to be
done in a fashion that does not disrupt your
existing customers. There are countless
stories of building materials providers who
invoices, current material pricing and in-stock conduct on online research about products thought they could set up shop on Shopify
inventory updates are all things that B2B and they have considered buying before making only to be disappointed with small or no
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B2C customers will find greatly beneficial. a big purchase. Most of us have looked results. If you lack the technical support and
Investing in E-commerce can also allow up a restaurant before we decide to eat at knowledge in-house, you will need to do
your customers to pay their bills online. that establishment. Your contractors and your research and find a technology partner
Customer who still use cheques to pay may customers are doing the same when it comes that can accommodate your needs. Spending
now be able to pay their invoices quicker, to making a building materials purchase. $500, $1000 or $2000 per month to have a
with less chance of a postage delay or Patrick Taleghani from ECI Software Solutions digital agency get your business connected
someone forgetting to mail the payment. in their eCommonSence whitepaper states to the online marketplace will be ineffective
Some E-commerce providers can link your that E-commerce needs to be thought of like a unless you find a partner who will help you

20 LBMAO Reporter - March-April 2023 www.lbmao.on.ca