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Industry NEWS

Virtual Market Statistics JELD-WEN as a national brand, and of the news from timber mart
Number of virtual presentations: 16 energy and performance benefits that their
bilingual presentations to support Dealer products offer Canadian homeowners.
buying in both LBM and Hardlines. “Today marketing is all about brand
Number of Supplier booths: 453 building,” said Paul Commisso, Director of
Number of presentation views: 5,481 Marketing and Product Line Management
for JELD-WEN of Canada, “The JELD-WEN
This is Home Hardware’s 116th Market brand is strong, and this is critical in today’s
in close to 60 years. Planning is already environment.” The national television
underway for 117th Market, coming advertising will be accompanied by a
September 2021. significant digital marketing campaign. The
company is developing new digital tools and
About Home Hardware Stores Limited resources to educate homeowners on the
Home Hardware Stores Limited is Canada’s role windows play in energy consumption/ TIMBER MART Virtual Show
largest Dealer-owned hardware, lumber, savings and overall home comfort. JELD- With over 1,600 dealer and vendor
building materials, and furniture home WEN plans to continue investing in participants in attendance, TIMBER MART’s
improvement retailer with close to 1,050 stores consumer education and awareness into Virtual Buying Show, which took place
under the Home Hardware, Home Building the future. “We need to continue to support from February 8 to 11, achieved great
Centre, Home Hardware Building Centre and our channel partners and invest in our brand
Home Furniture banners. Founded in 1964 presence with consumers in the markets we success with record attendance this year.
in rural St. Jacobs, Ontario, Home Hardware serve. With this new campaign, we feel we The show hosted hundreds of TIMBER
remains 100% Canadian owned and operated. have something that is both relevant and MART members from across the country
Through the Home Hardware network, Dealer- authentic to our brand.” Commisso said. and a wide range of building material and
Owners have extensive distribution and In Canada, JELD-WEN manufacturers hardlines vendors who saw over 50,000
marketing capabilities as well as access to dealer booth visits throughout the event.
thousands of quality, brand name and private three regionally specific window and door “Our virtual show was a great success
label products. Home Hardware Stores Limited collections and offers products from other in terms of attendance, sales and the high
has received designation as one of Canada’s North American flagship facilities. The level of engagement we saw from our
Best Brands and Best Managed Companies and company continues to bring to market members and vendor community who fully
is committed to helping Canadians with all of innovative, high-performance products that
their project needs. More information about stand up to the harsh Canadian climate. embraced the virtual environment,” says
the company is available at homehardware.ca. From snowstorms to torrential rain – the Bernie Owens, TIMBER MART president and
diverse Canadian weather is no match for CEO. “Based on the positive feedback we’ve
JELD-WEN’s line of windows and doors. received from our members and vendors,
jeld-wen canada launches first we achieved what we believe was the best
ever national television campaign About JELD-WEN virtual tradeshow our industry has ever
seen.”
JELD-WEN, founded in 1960, is one
on sportsnet of the world’s largest door and window TIMBER MART members live chatted,
manufacturers, operating manufacturing downloaded brochures, watched
and distribution facilities in 19 countries promotional videos and took advantage
located primarily in North America, Europe of show specials at vendors’ booths.
and Australia. Headquartered in Charlotte, TIMBER MART’s show floor featured a
N.C., JELD-WEN designs, produces and virtual Store on the Floor where vendors
distributes an extensive range of interior and presented a wide range of SKUs and store-
JELD-WEN Canada has launched a new exterior doors, wood, vinyl and aluminum planning ideas for TIMBER MART members
television commercial to drive awareness windows and related products for use in the to explore for in-store use, as well as a
for their national line of window and door new construction and repair and remodelling TIMBER MART area that showcased all of
products. The commercial spot was part of residential home and non-residential the group’s offerings, including: marketing
of a larger brand awareness campaign and buildings. JELD- WEN is a recognized leader programs and support; TIMBER MART’s
is to air on Rogers Sportsnet broadcasts of in manufacturing energy-efficient products LBM distribution centres; TIMBER MART
all remaining Toronto basketball games. Essentials programs; lumber trading; and
The commercial aired on Friday, March 19, and has been an ENERGY STAR® Partner procurement.
2021 between 8 p.m. and 10 p.m. EDT on since 1998. Our products are marketed
Sportsnet as Toronto took on Utah. globally under the JELD-WEN® brand, along The virtual show also featured an
The company has been manufacturing with several market-leading regional brands awards gallery where attendees could
windows and doors in Canada for over 26 such as Swedoor® and DANA® in Europe leave congratulatory messages for winners
years, and they also employ over 1,000 and Corinthian®, Stegbar®, and Trend® in of the group’s annual vendor and dealer
Canadians in their four manufacturing Australia. For more information, visit www. awards. Throughout the day, the show’s
facilities and one distribution centre spread jeld-wen.com. Moments photo gallery was also available
across the country. Their campaign intends so attendees could watch photo slideshows
to inform and educate homeowners on of previous TIMBER MART events including

12 LBMAO Reporter - March-April 2021 www.lbmao.on.ca