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Industry NEWS

announced that it will add additional Online Through the addition of these additional “We learn more and more with each
Buying Events to its schedule moving Online Buying Events, Orgill hopes to create event we host,” Hamer says. “We learn what
forward. a better rhythm for its interaction with our customers ike and what they don’t like,
“What started as a necessity has really customers, allowing them greater flexibility so every time we finish one of these Online
grown into a more well-rounded strategy in planning and ordering the products they Buying Events, we take that feedback and
for us connecting our customers with the need. get to work making the next one better.”
products, promotional pricing and seasonal “We have had great feedback from our When it comes to the next in-person
specials they need,” says Greg Stine, Orgill customers about the effectiveness of the buying event, Orgill plans to pull out all
executive vice president of marketing Online Buying Events,” says Jeff Curler, the stops for its Spring Dealer Market in
and communications. “We believe that by Orgill’s senior vice president of purchasing. Orlando. Not only will the Feb. 24-26 event
adding additional Online Buying Events to “We have also heard good represent the company’s return to in-person
our schedule, we can help our customers things from our vendors about the buying markets, it will also mark Orgill’s
take better advantage of the seasonal engagements they are having with retailers. 175th anniversary.
buying opportunities available to them. By By increasing the “Believe me, we are planning for the
adding events, we won’t be asking them to frequency of these events and using Spring Dealer Market to be a celebration
condense their purchases into two narrow them to augment live shows, we think in a lot of ways,” Moore says. “Most
windows in the fall and spring.” there will be significant benefits for our importantly, we want it to be a big thank
Along with the Fall Online Buying Event in customers.” you to our customers and our vendors for
August, Orgill has announced plans to host Marc Hamer, Orgill’s executive vice getting through the past year but also for
the following events: president and chief information and supporting Orgill and helping us achieve
• A Winter 2021 Online Buying Event in late technology officer, also says the company such a significant milestone in our corporate
October has learned a great deal from both vendor history.”
• A Spring 2022 Online Buying Event that and customer feedback about the user For more information about Orgill’s
will coincide with the in-person Spring experience of the Online Buying Events and Online Buying Events or Spring Dealer
Dealer Market in Orlando in February 2022 will continue to update the technology used Market, please visit www.orgill.com.
• A Summer 2022 Online Buying Event in to create a more intuitive and seamless
late April 2022 experience in the online environment.

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