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Industry NEWS

Office and Garden Retailers category and third their communities. As a school, the Gustavson honourees are selected based on criteria such
on the list of Canada’s Top 10 Most Trusted School of Business is uniquely positioned as: completed innovative and remarkable
Brands. to both evaluate brand values and educate work; significant contributions to education
“To be named Canada’s Most Trusted on their importance to consumer trust in or associations that support the retail
Home Retailer for the second consecutive today’s society. Comprising top researchers community; and being an all-around stand out
year and one of the Most Trusted Brands in their fields, the GBTI team measures overall in the industry.
in Canada is a true honour for Home consumer trust in brands and emphasizes the Winners will be recognized at an awards
Hardware,” said Kevin Macnab, President role of brand values in its study of almost 400 celebration in Chicago in May during the
and CEO, Home Hardware Stores Limited. brands across Canada Retail Innovation Conference & Expo and will
“The independent Dealer-Owners of our be profiled on the Retail TouchPoints’ site and
close to 1,100 stores across the country have Home Hardware Leader Recognized in Retail newsletter in July 2022.
always been committed to helping customers TouchPoints’ 40 Under 40 Report
with their home renovation projects, big Home Hardware Stores Limited is pleased About Retail TouchPoints
or small. This recognition is a testament to announce Melanie Beatty, eCommerce Retail TouchPoints (RTP) is an online
to not only the exceptional service our Omni-Channel Manager at Home Hardware publishing network for retail executives,
Dealers strive to provide each day, but to the Stores Limited, has offering content focused on optimizing
strong relationships they have built in their been recognized the customer experience across all
communities.” with a 2022 Retail channels. RTP provides an array of editorial
The GBTI, released annually by the TouchPoints 40 opportunities and content designed to guide
University of Victoria’s Peter B. Gustavson Under 40 award. retail companies in their quest for long-
School of Business, surveyed more than This award term success. Focusing on the importance of
9,000 Canadians on 402 national and global celebrates the retail thinking innovatively in a new media climate,
brands and 10 regional brands, in 33 different industry’s top 40 we provide optimal vehicles to share industry
categories. The survey measured overall shining stars under insights and announcements, such as digital
brand trust and three dimensions of trust that the age of 40 who newsletters, video and audio podcasts.
influence whether consumers recommend have completed Each month, in the digital newsletter and
a brand to their networks including brand innovative and on the web site, we publish Special Reports
authenticity, brand ability, and brand affinity. remarkable work. and Features targeted to the hottest industry
“Our research reinforces the notion “I want to congratulate Melanie Beatty on trends, such as BOPIS, personalization,
that Canadians have an acute awareness of being named among this impressive list of mobile-first marketing and omnichannel
whether a brand is truly responsive to their young retail innovators,” said Kevin Macnab, alignment. RTP also conducts exclusive industry
needs,” said Saul Klein, Dean, Gustavson President and CEO, Home Hardware Stores research, uncovering insights and tactics to
School of Business. “Home Hardware is Limited. “Home Hardware is fortunate to have help retailers create winning strategies. More
an iconic Canadian brand that continues talented and skilled leaders like Melanie who information about the company is available at
to earn the trust of consumers, making it a not only drive our business forward, but also reailtouchpoints.com
retailer of choice when it comes to the home empower and support those in their field.”
improvement needs of Canadians.” Melanie Beatty has been a member of the AboutHomeHardwareStoresLimited
“Customers in communities across Canada Home Hardware team since 2004 and brings Home Hardware Stores Limited is Canada’s
rely on their local Home Hardware to help over 20 years of experience to her role which largest Dealer-owned hardware, lumber,
them with everything from emergency repairs involves leading the digital roadmap for building materials, and furniture home
and home renovations to DIY projects and Home’s eCommerce strategy. She has been improvement retailer with close to 1,100 stores
property maintenance,” said Kevin Macnab. instrumental in the planning and execution of under the Home Hardware, Home Building
“As small business owners who care deeply projects such as the rollout of ship-to-home, Centre, Home Hardware Building Centre and
about the communities they serve, our the redesign of Home Hardware’s website Home Furniture banners. Founded in1964
Dealers take great pride in the trust they have to create a more harmonized shopping in rural St. Jacobs, Ontario, Home Hardware
built with their customers.” experience, and the launch of a unified remains 100% Canadian owned and operated.
commerce platform. Through the Home Hardware network, Dealer-
About the Gustavson Brand Trust Index “I am truly honoured to receive this Owners have extensive distribution and
The Gustavson Brand Trust Index (GBTI) recognition and proud to be named alongside marketing capabilities as well as access to
is the only study done by an academic other accomplished young professionals thousands of quality, brand name and private
institution that investigates consumer trust, in the retail industry,” said Melanie Beatty, label products. Home Hardware Stores Limited
the factors that affect it and the brands eCommerce Omni-Channel Manager, Home has received designation as one of Canada’s
that succeed at it.Establishedin 2015, Hardware Stores Limited. “I’ve been fortunate Best Brands and Best Managed Companies and
theGBTIchampionsresponsible management to learn and grow from fellow eCommerce is committed to helping Canadians with all of
within organizations through its findings, professionalswho have all guided my ability their project needs. More information about the
highlighting the increased need for 21st to drive results and foster new ideas.” company is available at homehardware.ca.
century businesses to contribute positively to Retail TouchPoints’ 40 Under 40

14 LBMAO Reporter - May-June 2022 www.lbmao.on.ca