Page 16 - May-June 2024 REPORTER - web optimized

2024 salary report

SALES PROFESSIONALS IN BUILDING MATERIALS

he building materials industry has had Satisfaction with Current Compensation Package
Ta long history of quality salespeople. In
2022 DMC Recruitment Group set out to
find out how much those salespeople were
earning, what benefits they enjoyed and how
that compared to their peers in other areas
of Canada. DMC was able to get a large-scale
survey of account managers, outside sales,
inside sales and regional salespeople. Their
survey included almost 1000 responses
from across Canada. The results were very
interesting, so for 2024 DMC Recruitment set
out to see if things had changed.
DMC Recruitment Group, in collaboration
with the LBMAO (Lumber and Building
Materials Association of Ontario), is proud
to share the results of compensation
information, specific to the province of
Ontario from a salary survey that focuses
on sales representatives currently working
within the building material industry. Very satisfied Dissatisfied
This wage survey had a mix of individuals Satisfied Very Dissatisfied
from a variety of backgrounds in the building Neither
materials industry. There were responses
from the distributor/wholesaler side as from November 2023 to early January 2024, We are uniquely positioned to compare
well as from product manufacturers and and was distributed to sales representatives this latest information to data that we
finally from retailers – both dealers and big working in the building materials sector, collected in a similar national survey from
box stores. We can look at the 2024 results nationwide. Sales professionals employed 2022. In addition to straight compensation
and compare them to the 2022 results and in all areas of the building products industry, information, we also sought details regarding
it shows that the building material sales including manufacturers, distributors, dealers, respondents' preferred benefits, attractive
industry has progressed on things like gender big box, and buying groups were included perks when considering a new role, and
pay gap and numbers of male vs females in and we received approximately 1000 unique their overall satisfaction with their current
roles but there are still areas to improve upon. responses from across the country. employment situation.
Overall salespeople are happy with their Our objective is to provide industry-
2024 levels of compensation and benefits Ontario-specific results were gathered from specific insight when it comes to
with over 52% of those surveyed saying 262 anonymous responses, and we thank compensation and hiring trends. We hope
they are very satisfied or satisfied with their them for their participation! that this information will empower both
current compensation package. (vs 48% in employers and employees to make the most
2022) Only 21% indicated that they were Our survey aims to illuminate current base informed hiring, retention, and employment
dissatisfied or very dissatisfied with their salaries, bonus & commission structures, car decisions as they navigate the current
package. (vs 27% in 2022) This means that allowances, percentage of travel required landscape of the building materials industry.
in general salespeople feel they are fairly and employer RRSP contributions for sales
compensated.
Methodology: The survey was conducted representatives working in the industry today.

16 LBMAO Reporter - May-June 2024 www.lbmao.on.ca