Page 17 - May-June 2024 REPORTER - web optimized

Overview of Notable Trends & 2022 2024
Highlights from the 2024 Report Base Salary Base Salary Base Salary Base Salary
$65,000 $69,000 $83,000 $78,500
FEMALE SALES REPS ARE EARNING MORE
THAN MEN IN ONTARIO Commission/Bonus Commission/Bonus Commission/Bonus Commission/Bonus
$30,000
$25,000
$20,500
$26,000
Trend #1
Female sales representatives in Ontario,
encompassing roles such as outside sales,
territory sales, and A&D specification sales
within the building materials industry, are
outpacing their male counterparts in both
base salaries and variable compensation
(bonus & commission) in 2024. The latest
data from the DMC Salary Survey finds that Average base salary was $66,000 + $25,000 to the cost of living rising during the past two
“female identifying" sales representatives in commission/bonus in 2022. In 2024 that years.
reported an 8% higher overall compensation number had increased to $76,000 salary +
(including base pay, bonuses, or commissions) $30,000 in commission and bonus. Some of Trend #3
compared to their male counterparts this can be attributed to the strong sales years The car allowance benefit was also an
performing similar job functions currently in during covid and some of the increase is due interesting note to the survey.
Ontario.
Although comprising only 18% of Car Allowance by Position
the survey participants, female sales
professionals in building materials appear to % that receive a Car % that receive a Car Median Car Allowance
be challenging the conventional gender pay Allowance per Month
gap by outearning their male counterparts in Outside Sales 38%4 8% $705
Ontario. This positive shift not only reflects an
improvement in base pay over 2022, but also Account Managers5 0% 37%$ 749
suggests that female sales representatives
are receiving more variable, performance- Regional Sales 19%3 9% $998
related compensation, bolstering their overall
earnings. This is a noteworthy departure from
historical compensation norms that have A&D Sales 6%5 6%$ 700
traditionally undervalued the work of females
in comparison to men performing similar Total Average 35%4 6%$ 727
roles.
Providing a national perspective, the
data from 2022 showed that male sales 19% of the surveyed sales professionals receive no car allowance
representatives, on average, earned 14% nor a car for work! *Excluding Inside Sales Representatives
more than their female counterparts in similar
roles. However, our latest salary report for
2024 illustrates a significant reduction in this Trend #4 representatives who do NOT have any
gap over the past two years. Men are currently Respondents who lack post-secondary completed post-secondary education are
reported to earn 5% more than females, education are earning about 15% more earning more than their colleagues who
representing a 9% decrease in pay disparity than their degree/diploma-holding peers, HAVE completed University or College level
across Canada. according to the DMC Salary Survey. Results degrees.
On closer examination of the segmented show that individuals working as sales
data between Ontario and Western Canada
in the 2024 survey, Ontario stands out as a
leader in progressing toward pay equality Respondents without post-secondary education on average
within our industry. Unfortunately, the earned 15% more than those with post-secondary education!
current data also reveals a worrisome
trend in the Western provinces and prairie
region, indicating a 6% widening of the REPS WITHOUT POST-SECONDARY professionals operating within the building
pay gap between female and male sales EDUCATION OUTEARN THEIR PEERS IN products industry in Ontario, the ability
representative respondents. This concerning BUILDING MATERIALS SALES to develop relationships, reliability, time
development has resulted in a substantial This trend challenges conventional management, and accumulated industry
overall earning disparity of 22% between assumptions about the correlation between knowledge are things that go far beyond what
men and women employed in comparable the level of educational attainment and can be learned in school!
roles within the building materials industry in earning potential within the specified "As an industry, we need to collectively
Western Canada. roles, indicating that factors beyond formal improve the promotion of building materials
education may significantly influence as a stable, attractive, and lucrative field,
Trend #2 compensation levels for sales roles within the particularly for young professionals and
The average total compensation in building supply chain.
the industry was up from 2022 to 2024. The data suggests that for sales continued on page 22...

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